mfers: meme NFT through the bulls and bears

mfers is a PFP project of minimalist Tinder figures created by art creator Sartoshi, launching on 30 November 2021. The collection consists of 10,021 NFTs, including 10,000 regulars, and 21 1/1 specials. As the CryptoPunks community OG, Sartoshi has also added iconic CryptoPunks elements such as hoodies, cold hats and 3D glasses to the mfers in homage to the project. mfers also feature CC0, where any individual or entity can use them in any way they see fit.

Creative background

Mfers is a hand-drawn PFP project by art creator sartoshi, with a minimalist matchmaker style. The project was inspired by a meme called “are ya winning son?

According to the message on Know Your Meme, it depicts a father walking into his son’s room and seeing him playing a VR adult game. Inspired by this, Sartoshi created a matchmaker lazily leaning back in his seat, tapping on his keyboard while holding a cigarette. Even before the release of the mfer NFT project, Sartoshi changed his Twitter avatar to mfer.

As the project’s founder, Sartoshi himself is an OG in the CryptoPunks community and has a strong presence in NFT circles. The technical development of the project was carried out by Westcoastnft, which is also the technical development team of Doodles.

Market performance

On 30 November 2021, at 4:20pm, the mfer NFT went on sale at 0.069 eth ($230) each and 10,000 mfer sold out very quickly, thanks to the large fan base of Sartoshi, who only officially launched the Mfers website the day before the launch.

Then, at the end of December, mfers trading slowed and the floor price (the lowest price listed on the exchange) dropped to 0.05 eth, which was below the issue price. Immediately afterwards, by January 2022, mfers began to recover and exploded in February.

In February 2022, the mfers series of NFTs continued to heat up, with the floor price reaching 6.3 ETH at one point.

On March 3, 2022, mfer # 904 sold for 80 WETH (~$226,700), the highest price ever recorded for this NFT series.

On 5 April 2022, the mfers series of NFTs exceeded $100 million in total trading volume and reached a market cap of $55 million.

On 20 April 2022, the mfers Official Companion NFT Series CREYZIES completed a secret snapshot and will airdrop CREYZIES NFTs to every mfers Series holder.

As of the end of December 2022, the mfers series NFT turnover has reached 43,691 ETH, with a floor price around 1.3 ETH, 5,631 holders and 56% independent holders.

Community Culture

mfers’ full English name is motherfucker, and as mfer’s creative manifesto ‘what are mfers’ declares, ‘we all mfers, here is no king, ruler’, ‘mfers do what we want’, ‘you can state a roadmap that says where you will go, but you can also plant seeds and see where they grow.’

mfers do whatever they want to do, which is one of the key ideas that has enabled mfers to adopt CC0; in addition, “plant seeds and let them grow” is the most direct expression of the community’s culture of freedom, which explains why there has been no official community from the beginning, and the so-called official Discord was formed by the community itself. This explains why there has never been an official community from the beginning, and why the so-called official Discord is now a community initiative.

In June 2022, Sartoshi announced his withdrawal from the project and handed over control of the mfers smart contract to the community.

From its inception to the official announcement of the founder’s retirement, mfers has been weakly governed, with no roadmap, branding or any of the usual project-driven activities, but nonetheless, one year into its existence, mfers already has its own branded coffee bar, beer and diet drinks, peripheral derivatives, exclusive necklaces, website and comics… …it’s a community coming to life in a big way.

Summary

mfers is one of the few meme NFTs that doesn’t rely on the branding of its creators, but rather on its ‘decentralised’ appeal. As a PFP NFT, it has the ability to attract the attention of the Web3 crowd with its motherfucker-like content, and to form its own cultural community.

At the same time, the founders of the project rarely interfered in any of the community’s affairs and adopted CC0, making any of the holders a brand builder and inspiring the community to create a second time, which of course also contributed to the branding.

There may be many features to strive for in the Web 3.0 era, but none is more essential than freedom and equality. mfers is the most iconic project in the NFT space for freedom and equality, no product, no operations, no roadmap, no funding …… everything comes back to the community and everything will come back to the community. It all comes back to the community, and everything will come back to the community.